How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly. This guide explains how...

Whether you sell on or offline, a website is an essential element of your digital marketing strategy as buyers become more reliany on online channels to research and buy your products or services.

According to research by Forbes, 82% of smartphone users conduct an online search before making a purchase in-store.

The most effective websites — that is — the ones that drive traffic, generate leads and have a healthy conversion rate, are those continually monitored and adapted to meet changing needs.

But creating a company website is not a one-time job!

There are a number of key elements that should be regularly reviewed and potentially updated. Your website should evolve as the business develops and buying trends change.

The start of a new business year is the perfect time to take stock and make changes.

In this beginner’s guide, we’ll walk you through the fundamental steps of how to review a website, whether your own or that of a competitor.

1. Consider The Audience

When reviewing a website, it’s important to keep the target audience in mind.

Your website might be an awesome display of technical wizardry, but if the target audience is seeking simplicity and ease of navigation, this would be the wrong approach.

You always need to review the website through the eyes of the intended user.

If possible, ask a test user who fits the right profile to give their opinion. Set them some tasks and ask a few questions to find out if the website is providing the intended user experience or not.

2. Check The Site Is Well Optimised

SEO, or Search Engine Optimisation, is the practice of making a website easily accessible to search engines like Google.

Websites that are well optimised will rank higher in search results. Many small changes can improve the overall SEO of a website. “Optimisation” often refers to the appropriate use of relevant keywords.

Make sure to optimise page titles and descriptions, use ALT text on images, format content correctly and use H1 tags, provide a good website speed and ensure the website link structure is in order.

Check out Hubspot’s ultimate guide to SEO for a more detailed look at this aspect of a website review.

3. Find Out How The Site Ranks For Key Terms

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